Media Virus! has ratings and 6 reviews. Douglas Rushkoff shows that where there’s a wavelength, there’s a way to “infect” those on it—from the subtly, but. The most virulent viruses today are composed of information. In this information- driven age, the easiest way to manipulate the culture is through the media. As culture critic for our wild times, Douglas Rushkoff shows that where there’s a in a cave that isn’t cable-ready, you’re already infected with the media virus.

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Douglas Mark Rushkoff born 18 February is an American media theoristwriter, columnist, lecturer, graphic novelist, and documentarian. What virua even more amazing is that this book is easy to understand, is entertaining to read and was written about 15 years ago. Ideally, emerging media and technologies have the potential to enlighten, to aid grassroots movements, to offer an alternative to the traditional “top-down” media, to connect diverse groups and to promote the sharing of information.

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Media Virus!: Hidden Agendas in Popular Culture

Ten Commands for a Digital Age. To see what your friends thought of this book, please sign up. Changed my thinking in a dynamic and lasting way.

The book has its problems: Other editions – View all Media Virus!: Customers who viewed this item also viewed.

Retrieved on May 3, Kruger Limited preview – From inside the book. The author was well ahead of his time.

From inside nedia book. Rushkoff is most frequently regarded as a media theorist and is known for coining terms and concepts including viral media or media virusdigital nativeand social currency.

Rushkoff is the first media theorist to emerge from the primordial soup of the datasphere instead of the hallowed stacks of the university library. Sep 27, Captaine Hoo-hoo rated it it was amazing. Excellent text on the construction and dissection of media viruses and memetic propogation. Rushkoff, although being quite informative nevertheless from time to time with the book only seem to mainly dwell on a surface level, when what we need is to see more of the primal motivating factors behind the dissemination of counter-culture trends and ideas which Rushkoff attempted to disseminate within the length of his work.


In fact, he asserts, the media replicates much like biological forms and can be manipulated to hasten our evolution. The book is said to have been “revised and updated” from a two-year’s span by – even seems quite un-innovative even from that time, and most of the authors’ analysis are nothing new.

The book wants readers to learn to “read” the media they consume and interpret rrushkoff is really being communicated. It will make you think Rushkoff has long been skeptical of social media. Rushkoff worked with both Robert Anton Wilson [28] and Timothy Leary on developing philosophical systems douglss explain medis, its interaction with technology, and social evolution of the human species, and references both consistently in his work.

The promise of the resulting “counter culture” was that media would change from being passive to active, that we would embrace the social over content, and that empowers the masses to create and react. Hidden Agendas in Popular Culture. In his book, Life, Inc. Share your thoughts with other customers. Law live Madonna magazine mainstream media media activists media virus mediaspace memes meta-media Morgenthaler movie nature Negativland participation participatory play police political prank promote psychedelic public relations R.

Each week, our editors select the one author and one book they believe to be most worthy of your attention and highlight them in our Pro Connect email alert. Add both to Cart Add both to List. Viewing everything except for intention as media, he frequently explores the themes of how to make media interactive, how to help people especially children effectively analyze and question the media they consume, as well as how to cultivate intention and agency.


Media Virus!: Hidden Agendas in Popular Culture – Douglas Rushkoff – Google Books

Apr 02, Matt rated it really liked it. Want to Read Currently Reading Read. The most virulent viruses today are composed of information.

Time’s Up Live Black Joy Amazon Restaurants Food delivery from local restaurants. Refresh and try again. My expectation was that this book would be a somewhat dry reference on how viral marketing works and why it works. American media theorist, writer, columnist, lecturer, graphic novelistdocumentarian.

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And not just news, but information Loretta Micheals rated it liked it Jul 10, While cable television, fiber-optic telecommunications, satellite dishes, computer modems, camcorders, fax machines, and videocassettes form the crisscrossed arteries of a vast “information superhighway”, we must ask ourselves: Leary, along with John Barlow and Terence McKenna characterized the mids as techno-utopian, and saw the rapid acceleration of culture, emerging media and the unchecked advancement of technology as completely positive.

Also, Rushkoff’s theories on the subversive content in such shows as Pee Wee’s Playhouse and Ren and Stimpy confirmed what I thought back when I was watching the original airings of these shows. Rushkoff has written one of the more provocative and insightful analyses of the paths of conceptual infection in human media, and about the techniques and goals of those who spread media viruses. References to this book Changing their minds: An inspired look at how ideas are disseminated by the media and at how new concepts can be injected into the mainstream, altering views about critical social issues.

Dervish rated it it was amazing Feb 27,