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D&AD. The Copy Book
There’s a Pencil with your name on it. A book about writing for advertising.
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Good copy gets read. This data was overlaid on the title for the final cooy design. Home Contact Us Help Free delivery worldwide. You can change your cookie settings at any time. Product details Format Hardback pages Dimensions x x Goodreads is the world’s largest site for readers with over 50 million reviews.
Review quote “The Copy Book convinced me that everyone in business should study the art of copywriting.
Visit d&da Beautiful Books page and find lovely books for kids, photography lovers and more. Sign In to Your Account Username: Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals-often agency leaders or owners themselves.
This is not simply a “must-have” book for people in advertising and marketing, it is also a “should-have” for anyone who needs to involve or influence people, by webpage, on paper, or in person.
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Just One More Thing To Do Join our mailing list to receive awards news, creative case studies, trends, insights and exclusive invitation to events. Are you a robot? Register to gain full access to everything. Drop us your details for further information about how you can order your Pencil. So the idea behind the cover design is all about reading.
We visited an eye-tracking lab and recorded the eye movements of someone reading the book d&xd. The then best-selling book remains an important reference work today-a bible for creative directors.
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