Boeing Versus Airbus: The Inside Story of the Greatest International Competition in Business. John Newhouse, Author. Knopf $ (p). Boeing Versus Airbus has ratings and 30 reviews. John Newhouse delivers a thorough and thoughtful analysis of the airline industry from the suppliers to. In this getAbstract summary, you will learn: How the world’s two largest passenger aircraft manufacturers, Boeing and Airbus, compete;; How they are organized;.

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It looks at the role of Asian markets and the development of possible rivals there. Incorporating newhoyse he conducted throughout the industry—with everyone from company leaders, past and present, and Wall Street analysts to design engineers and factory workers—John Newhouse takes us inside these two firms to help us understand their struggle for supremacy in a business based as much on instinct as on economics.

Visit our Help Pages. Vintage; Reprint edition 8 January Language: However, despite the fact that Newhouse’s conclusions and forecasts have subsequently proven to have been very solid, the research effort for the book seems perfunctory at best. I’d like to read this book on Kindle Don’t have a Kindle? Apr 21, Christopher Durand rated it liked it. Superman needs Lex Luthor. As on reading through it, it does seem to be a bit like a number of articles string together.

I found Joe Sutters recollections of the development of the Now, after years of heated battle and mismanagement, both companies face the challenge of serving burgeoning Asian markets and stiff competition from China and Japan. Jun 02, Rahool Gadkari rated it really liked it Shelves: I docked this book some stars because many of the chapters seem to go back and recover the same ground as before, and rehash the same ideas, only in more depth. Reading numerous reviews of travel experiences from various airlines as well as having traveled over the years and being a bit of a commercial aviation fan, I was well versed with aircraft in the book.


Then you can start reading Kindle books on your smartphone, tablet, or computer – no Kindle device required. Jan 08, Pages Buy. It reads like a tennis match and Newhouse provides blame, praise and insight for both airframe manufacturers. The book has a strong point of view, but it is well-written and interesting reading from the aviation viewpoint, and business management.

What other items do customers buy after viewing this item? Also, Newhouse correctly anticipated that after having lost market share for a decade to Airbus, Boeing had assembled a new management team and product portfolio that would allow it to maintain its position market in the decade.

He has served as assistant director of the U.

The Economist gave this book a great review. It bleing insight of how Airbus rise and compete Boeing. With the on-going drama between the two companies, it really is a shame this book was published when it was. Jan 23, Oliver Hazan rated it liked it. At times repetitive and superficial. Customers who viewed this item also viewed. Jan 20, Greg rated it really liked it. The book needlessly goes into Boeing’s corporate infighting, boardroom chess and personality clashes, which does jphn boring after a bit.

Boeing versus Airbus by John Newhouse | : Books

Stay in Touch Sign up. That said, the author makes a good point that well-run companies typically need a visionary leader where the buck stops, rather than a operating committee where the blame diffuses too easily.

Books by John Newhouse. Notably his prediction that Airbus would never sell enough As aigbus earn a return on the investment has been born out by subsequent events. It is so lacking in cohesive organization that the last section of the second chapter reads like the end of the book for example.


Every page is filled with this: Just a moment while we sign newhousse in to your Goodreads account. It didn’t seem too opinionated towards either Boeing or Airbus.

Boeing versus Airbus

Goodreads helps you keep track of books you want to read. However, Airbus quickly succumbed to the same complacency it once challenged, and Boeing regained its precarious place on top. I’m glad I read it, but I’m also glad I spent less than a day on it.

Pilot’s Handbook of Aeronautical Knowledge. The structure and time line were all over the place. Dec 11, Ken rated it liked it.

John Newhouse delivers a thorough and thoughtful analysis of the airline industry from the suppliers to the airports and how they are connected to these two giants. Want to Read Currently Reading Read. I needed this book for a project at school and it was really helpful.

Generally speaking, this book attempts to gives both sides a fair review but comes off as unabashedly pro-Boeing. This could be written in one chapter. The book has a lot of details about the two companies, their operations, management style and how all of this fares them against one another. John Newhouse is a highly qualified observer who has very sound judgement concerning the trends in the industry.