Global business and cross culture relationship

How cultural differences impact international business in Hult Blog

global business and cross culture relationship

Cross cultural communication in business plays a vital role in building international customers, employee relations and business partnerships. But these cross-cultural conversations also give us more [. INSEAD and author of The Culture Map: Breaking Through the Invisible Boundaries of Global Business. How much do you focus on the relationship vs. the task?. Helping managers manage global cross-cultural teams virtually. facing a new leadership hurdle: managing virtual cross-cultural relationships. found to have the strongest impact on cross-cultural or multicultural business.

The Importance of Cross-Cultural Business Communications

How can you proactively prepare for multi-cultural business? Awareness is the first step! Observe how people communicate with you in person, on the phone and by e-mail. Notice if they are more formal and expressive or more direct and to the point. Be aware of relevant historical data, economic issues, major industries, cities and geography, to name a few.

Improving Cross-Cultural Communication in the Global Marketplace

There is nothing more embarrassing than not knowing your geography while working in a new country! Hone your cultural rapport.

For example, when Saudi Crown Prince Abdullah visited then-US President George Bush at his ranch, they were photographed strolling hand in hand through the bluebonnets.

Cultural difference in business - Valerie Hoeks - TEDxHaarlem

In Myanmarsenior-level decision-makers are not as consensus seeking as leaders in other Southeast Asian cultures. Compare rules and relationships A Chinese philosopher was once asked why the East and West had developed such different habits of thought.

global business and cross culture relationship

For example, in the U. Moreover, for most U. Not so in most Asian cultures, where people see the world holistically, or comprised of completely interdependent relationships. In China, where business agreements may be regarded as merely guidelines, the Chinese tend to be surprised by a Westerner's refusal to renegotiate a price or contract.

global business and cross culture relationship

Understand concepts of time In monochronic cultures, common in the West, time is regarded as linear, or sequential--meaning that people do one thing at a time. In polychronic cultures, such as those often found in Asia, it's customary to do many things at once.

Accordingly, interruptions are routine, agendas are dispensable, and schedules are subject to change.

global business and cross culture relationship

In Taiwan, people work an average of 2, hours a year --a full 20 percent more than employees in Japan and the United States. Organizational hierarchy Organizational hierarchy and attitudes towards management roles can also vary widely between cultures.


Whether or not those in junior or middle-management positions feel comfortable speaking up in meetings, questioning senior decisions, or expressing a differing opinion can be dictated by cultural norms. For instance, a country such as Japanwhich traditionally values social hierarchy, relative status, and respect for seniority, brings this approach into the workplace. This hierarchy helps to define roles and responsibilities across the organization.

global business and cross culture relationship

This also means that those in senior management positions command respect and expect a certain level of formality and deference from junior team members. However, Scandinavian countries, such as Norwaywhich emphasize societal equality, tend to have a comparatively flat organizational hierarchy.

Cross-Cultural Business Relationships

In turn, this can mean relatively informal communication and an emphasis on cooperation across the organization. When defining roles in multinational teams with diverse attitudes and expectations of organizational hierarchy, it can be easy to see why these cultural differences can present a challenge.

A big part of this preparation is understanding the role culture plays in international business. And not only are our students multicultural, our faculty is too. Many have lived, worked, and taught across Europe, Asia, the Middle East, and beyond. This international learning environment offers a truly global perspective and unique insight into culture and business practices from all over the world.